I think they are crazy if the car company forgets that the fantasy or "drool" factor exists.
I'd be interested in results of studies of Halo Car benefits.
I think they are crazy if the car company forgets that the fantasy or "drool" factor exists.
Andy -
Good supporting writeup in the AutoWeek I received today - Chrysler's logic makes no sense.
Ralphie,
Do you know if there is an on-line link to the article?
No problem - I will look into the headlights..
We were notified early today that The new Chrysler Group LLC is going to keep Viper and therefore they will not be continuing their talks with us...
andy
Not a bad outcome...Having Chrysler Group LLC / Fiat keep Viper and improve it... I was advised they are planning for the 2011 and the FMVSS requirements going forward... it is probably one of the better possible outcomes. I for one would have hated to see the brand just 'die' and no more Vipers built.
It is just too bad that we could not have found a way to continue the FordGT in similar fashion...!!??
AJB