red gt 1442
GT Owner
WHAT WOULD YOU HAVE DONE IF YOU HAD PURCHASED A NEW fERRARI IN THE 70's? GO BUY A GUN?......................HOW MANY fERRARI COMMERCIALS HAVE YOU SEEN? OR LAMBO? OR ANY LIMITED EXOTIC?
Why?
- Thread starter dbk
- Start date
WHAT WOULD YOU HAVE DONE IF YOU HAD PURCHASED A NEW fERRARI IN THE 70's? GO BUY A GUN?......................HOW MANY fERRARI COMMERCIALS HAVE YOU SEEN? OR LAMBO? OR ANY LIMITED EXOTIC?
Neilda
GT Owner
I don't think G'Burk is quite ready to own a car of this type. Try owning a Bugatti or Zonda - loads of dealers for those!! It's a specialist vehicle.
Just to clear the advertising conundrum (I run an ad agency), the reason that the GT was only advertised a couple of times in the US, and the reason Bentley, Rolls, Lamborghini, Aston, Zonda, Koeniggseg etc rarely advertise is to do with demographics, reach and frequency - along with an effectively (in manufacturing terms) sold out production line.
Television advertising is typically cost effective when targeting the lower social-economic groupings (C2 D's for example). Those who can afford the GT, by and large, have at least 2 or 3 other cars - ergo, they are not in the C2 D demographic group and consequently would not be targeted effectively by television advertising. ABC1's (which is the GT demographic grouping) are far harder to reach - they are (typically) light consumers of broadcast media and generally unreceptive to broadcast media.
The Superbowl slot was a statement - 'look what else we do' sort of message to the masses.
Beyond all of this is simply the demand. It's an enthusiasts 'must have' car, whatever the cost. The awkward oil change, is not exactly going to cause anyone to lose sleep.
If one were to use the purchasing criteria that prospective cars had to be advertised on television, then I'd suggest Skodas and the lower Ford products would be ideal.
Just to clear the advertising conundrum (I run an ad agency), the reason that the GT was only advertised a couple of times in the US, and the reason Bentley, Rolls, Lamborghini, Aston, Zonda, Koeniggseg etc rarely advertise is to do with demographics, reach and frequency - along with an effectively (in manufacturing terms) sold out production line.
Television advertising is typically cost effective when targeting the lower social-economic groupings (C2 D's for example). Those who can afford the GT, by and large, have at least 2 or 3 other cars - ergo, they are not in the C2 D demographic group and consequently would not be targeted effectively by television advertising. ABC1's (which is the GT demographic grouping) are far harder to reach - they are (typically) light consumers of broadcast media and generally unreceptive to broadcast media.
The Superbowl slot was a statement - 'look what else we do' sort of message to the masses.
Beyond all of this is simply the demand. It's an enthusiasts 'must have' car, whatever the cost. The awkward oil change, is not exactly going to cause anyone to lose sleep.
If one were to use the purchasing criteria that prospective cars had to be advertised on television, then I'd suggest Skodas and the lower Ford products would be ideal.
SLF360
GT Owner
Neil,
however the GT has returned specifically as the iconic 'star product' for Ford, so featuring it in advertising 'pace car for an entire company' positioned it to reflect the company's capabilities and strenghten the Ford brand image, hence strengthen the perception of every Ford made and driven. It's not necessarily targetting us here, but every Ford owner or potential client to enter into the relevant set of choice.
Since having it, I am much closer to the Ford brand than ever before, so when I need a rental car you see me chosing the Focus c-max, something I have not done before the GT.. Obviously affected...
To sell the production, they didn't need to advertise it. That we all should be aware of here....
B O N Y
MODERATOR & FGT OWNER
At the Ford display at Barrett Jackson the GT had a star position and folks crowded around her, great VIN 007. I think Ford may have a surprise for us, just a gut feeling. They bosses know what the public reaction is.
Neilda
GT Owner
SLF360
GT Owner
Speak up, now SPEAK, bro.!@!@!!!:willy What do I not know about, living behind the fog here!????????:lol
BlackICE
GT Owner
Those ads have been run in the US too, on cable TV. But are misleading, since GM bought 100% Saab auto unit in 2000, saying born of aircraft is misleading. Will they run the ads in 2020?
http://www.forbes.com/2002/12/02/cx_jf_1202flint.html
...GM made a successful offer in 1990 for half of Swedish Saab's car operations, excluding the truck, bus and military jet businesses. A decade later, GM bought the remainder of Saab's automotive operations from its unhappy partner...
Neilda
GT Owner
We're getting off topic BlackIce, but I'd forgotten that connection of course -silly of me to forget the GM ownership. Actually more than silly, I should remember that stuff, it's what I do! Grrrrrr!!
Just taking a stroll through the official Saab websites and they still associate themselves closely with the aircraft division. Why not I guess?! It's an important heritage link - but, as you say, potentially misleading but not deliberately.
Found this micro site that took a while to load but is kind of sexy.
http://www.saab.co.uk/microsites/aero_x/GB/en/index2.shtml
Just taking a stroll through the official Saab websites and they still associate themselves closely with the aircraft division. Why not I guess?! It's an important heritage link - but, as you say, potentially misleading but not deliberately.
Found this micro site that took a while to load but is kind of sexy.
http://www.saab.co.uk/microsites/aero_x/GB/en/index2.shtml
BlackICE
GT Owner
Continuing off topic, GM used to own Lotus too, and sold it. Proton being the current owner. However GM is considering buying Proton, thus Lotus, once again.