The Welcome Guide is worded the way it is to comply with franchise laws. Ford cannot interfere with the retail sale of the vehicle. What they can and did do was give the allocation to the customer so the customer controls which dealer will sell. I can assure you that Ford has dealers who will deliver all 1000 cars at MSRP if necessary. It's that simple, so no one should give a second thought to whether the cars will sell at MSRP. I'm more interested in knowing whether I can negotiate a deal under MSRP. Ha
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