I explained that $990 is MSRP...SR meaning suggested retail, AKA the "list price." But retail, that is the sale of goods to the consumer, price is whatever I, the consumer, pay. You can call it discounted, on sale, special offer, but in fact any price I pay as a consumer buying from a retailer is the retail price.
Now, when you say "...rear shocks retail for $990+ each right now," I know that many here will think that is what the shocks cost, because that is what "retail for" means. And some may be charged that and pay that and not care. But the fact is I can order them retail for $571. I just wasted another two minutes and found three more Ford dealers selling them for $603, $577, and another $571. All retail prices. The supply system may not deliver, but that is a separate issue.
I will bet that many will be relieved to hear that instead of paying 10 times the value of the shock, they only have to pay six times the value. What a deal!
I do appreciate the help you provide here, but I'm not going to forgive being patronized.