Thunderbird or Thunderbolt

[jabarger1]

Why can’t Ford bring back one of these nameplates to compete directly with the corvette?

 

[Cobrar]

T’bolt- perhaps befitting a future electric vehicle.

 

[Xcentric]

Because "sports car" sales, even very loosely defined to include sporty cars (like Mustang and Camaro), get lost in the rounding off of revenue by the accountants.

 

[Sinovac]

^This. Another American 2 seat sports car would likely split the market to the point that neither car would sell in sufficient numbers to survive.

 

[Specracer]

My, 3 posts since 2013.

 

[2112]

My impression is that Ford is focusing on how to survive the next 10-15 years where ICE's get taxed/shamed out of cost effectiveness and private ownership becomes passé.

2-seat sports cars are a luxury for better times.