That's not a grey market import but rather one of the 101 cars Ford exported to Europe and sold there. Note the small yellow side direction signals between the front wheel and the door, the front headlight washers and the white back-up light and red fog light build into the rear bumper.
It seems to me to be a pretty good price as it's only about $10K more than the car sold for new from Ford and there were a couple of thousand potential buyers who submitted applications to Ford requesting one of the twenty-eight cars Ford sold in the UK.