Kendall,
I agree but think the "deployable" technology is so new in the automotive field, people are struggling to use common aerodynamic terms to relate to this newly applied technology. It is a matter of semantics.
Yes, flaps on an airplane wing do go "down" or more accurately are lowered into the low(er) velocity flow stream on the underside of the wing. Recall that air velocity is higher on the upper wing surface according to Bernoulli's Principal. This action does result in increased wing lift at a slower wing velocity (with higher attending drag as well). Spoilers do go "up" into the upper high(er) velocity stream but only after the pilot determines he no longer wants the wing to produce lift (ie after the plane has landed) and is being slowed. Their deployment is a lift killer so the aircraft weight can be quickly transferred to the undercarriage wheels and also develops drag which helps slow the plane on the tarmac.
Rear wing application on a car is to produce downforce (not lift) to increase car/tire grip to the road surface. Sustainable tire forces through the contact patch (tire/surface) interface are dependent on the applied normal force through this patch which a rear wing can selectively (if adjustable) increase.
The rear wing airfoil in an automotive application is turned upside down so the "lift" it generates is actually directed toward the ground to increase the patch normal force. So really the flap (or deployable wicker which is certainly an acceptable term as well) is still deployed toward and into the slower velocity airstream which, in the automotive application, is on the upper surface of the wing since it has been mounted upside down.:wink
Are you sure of this Bill??? ;-))