Never underestimate the result of putting a $50K butt in a $500K seat. The intent was to expose 'media' to a car that othverwise doesn't need their review or input to be sold. It was merely an offer of goodwill that Ford didn't have to provide. As they say, a good deed never goes unpunished.
I'm going to test a copy of R&T against Charmin to see how it performs.