I think they have good looking cars in spite of their North American design directors. I'm gonna keep my mouth shut on names, but you can pretty much read the writing on the wall when all the cars that incorporate the European designs look awesome and all the stuff done exclusively here ends up fugly. The irony is, I'd definitely argue that something like that Taurus, which is sporting a whole lot more of the Euro Mondeo look is definitively more American looking than the previous generation was.
vs.
I can pretty much guarantee that car on the top is going to be COTY in many publications next year. I can appreciate the utility of the bottom three, but not the look. And now that I've had both the Taurus and the MKS, it's a much tougher sell to spend an extra $10k to get a comparably equipped Lincoln. I did quite like the car, and I liked the MKX's I had, but within spitting distance of their Ford cousins, needs better looks + more differentiation.