I'm not certain they will sell every one at $340k, but they will sell a bunch. I think that stretching out the expected 1,200 car production run makes it less likely, not more likely, that all the cars will sell at MSRP or better.
As for the comment about PHX's competition, keep in mind that for many, the PHX has no competition because it's a Ford supercar or nothing for them. I'd gladly pay $3XXk for this car, but if I can't get one, I'm not about to run out and get something else. While I appreciate the other cars in the segment, I have no real interest in owning any of them. Had the FGT not come out, I probably would have a Superformance GT40 or a Corvette. At the time I bought the FGT, some people couldn't wrap their heads around the fact that I bought a Ford over a Ferrari. None could understand that I had no interest in owning a Ferrari. Reading through the demographic information in the FGT dealer handbook, Ford described me as a potential purchaser perfectly.
As for the comment about PHX's competition, keep in mind that for many, the PHX has no competition because it's a Ford supercar or nothing for them. I'd gladly pay $3XXk for this car, but if I can't get one, I'm not about to run out and get something else. While I appreciate the other cars in the segment, I have no real interest in owning any of them. Had the FGT not come out, I probably would have a Superformance GT40 or a Corvette. At the time I bought the FGT, some people couldn't wrap their heads around the fact that I bought a Ford over a Ferrari. None could understand that I had no interest in owning a Ferrari. Reading through the demographic information in the FGT dealer handbook, Ford described me as a potential purchaser perfectly.
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