I think it is a shame that FORD has lost the vision of Henry Ford, "an affordable car for the masses". Who, but the wealthy, can afford these overpriced new vehicles like a $100K+ pickup truck? I think all the automakers need to fire at least 50% of their software engineers and only keep the ones that design engine tuning, transmission shifting and manufacturing efficiencies. These other computer people want to put expensive computer modules (made in China) into every component even when it's not needed. Adding air pressure sensors in tires, replacing bulbs with computer-controlled assemblies, mechanical shocks with computer-controlled adaptive electric shocks, etc., etc. is just driving costs unnecessarily through the roof. We don't need overly complicated vehicles at exorbitant prices. We need easily maintainable cars at reasonable prices without all the complications. Let the consumer decide which options they want on a vehicle instead of shoving all these expensive non-options down their throat. Why do you think the popular car programs on TV are all resurrecting vehicles that were manufactured before all these computer-controlled vehicles? It's because the old vehicles can be maintained by the average Joe and much less expensively. Wake up FORD to your traditions - "an affordable car for the masses"!!!!