Counterintuitively, the Heritage models are more "standard" than any of the others. With the several heritage models, you were locked in to the configuration of that model with only a very few, if any, options. On the other hand, if you specified your car color, wheels, and other options, your car is bespoke. There probably are not any others exactly like it.
So how does that affect value? It pretty much comes down to what you want and for which you are willing to pay, versus anyone else in the market at that time. And if it is at an auction, it depends greatly on who showed up for that auction that day. I can interpolate a difference of 20% for substantially the same car in different venues. Color is a very personal like/dislike, so depending on the buyer, it could add to, or subtract from, the price. For that reason, I don't think custom colors or extended palate colors add much to the value. The original buyer got to choose his favorite color, and probably paid another $30K or so for the bragging rights, but subsequent buyers won't value it as much.
But as daytrayd said, you should expect to pay more for one with carbon fiber wheels, other factors being equal.
