Well after resisting since they came out, I finally succumbed to the pressure from the family. We considered several colors, but when the ruby red was announced, it became the only choice. All the colors of the truck tie in together nicely. So far, paint guy magic is done, some xpel, as well as some other subtle tweaks are done, or underway. So far, outside of the gas mileage (being very light and getting 13.5) its a wonderful truck, and was able to find one in time for it to be a 2013 biz expense (not as easy as it sounds)